☝️Strategies, challenges and opportunities shaping the future of colour embellishments in printing industry

🕵️‍♀️ Did you know that GOLD and SILVER are the top choices for eye-catching embellishments, with nearly half of customers preferring these classic, high-impact finishes?

 

🕵️‍♀️ There’s also growing demand for WHITE, CLEAR and PINK toners that expand the printable colour gamut, opening up exciting new possibilities for marketers to create standout promotional materials and capture attention like never before.


Discover how colour embellishments can transform print into a high-impact marketing tool that drives attention, elevates brand value and boosts ROI. 📈📊💰

🔍This white paper explores the evolving landscape of colour embellishment technologies within the printing industry—highlighting key market trends, technical capabilities, and strategic applications that drive business value. 

For the purposes of this paper, an “embellishment” is a decorative detail or feature added to printed materials to make them more attractive. This definition spans classic high-impact finishes (e.g., metallic foiling, clear varnish, raised textures, and white) as well as gamut-extending specialty colours, such as fluorescent pink, that enlarge the printable colour space.

🔍 Drawing on web-based surveys and in-depth interviews with printing professionals across Europe, this paper reveals what type of embellishments print service providers (PSPs) are promoting and selling to whom and why. Research respondents also shared their main challenges and opportunities. It is also focused on which strategies can help print service providers sell the value of embellishments, assisting them in differentiating their offerings and standing out in competitive markets.

 

Elevate your print with 5UPER COLOUR from Fujifilm! 🚀

 

Reach out to our team for a demonstration to witness the Power Beyond the CMYK Limits in action, to explore its potential for your business!

📞 +371 20705787 / ✉️ sales@fujifilmprint.lv